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Welcome to the Next Normal

by | Jan 3, 2021 | Discoveries

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We greet 2021 with renewed hope that we can create the change we seek in the world. Welcome to the next normal. If 2020 schooled us in anything it reminded us that an event like a once-in-a-millennia pandemic has the power to distort. And distort it did. We recognize “before”, circa 2019, as we co-envision “after.” 

What defines the next normal? Welcome to the world of Shapers and Drivers. I’m not talking Spanx® or Uber as you’ll read in Differentiated. I’m referring to forces with the power to direct and propel your organization’s future.

Shapers are like guard rails; they direct your future. For example, there is a growing expectation that organizations fulfill a true purpose. Millennial and Gen Z consumers are shaping expectations, and companies are responding. Nonprofits take note. This impacts you too.  

Drivers propel your organization. Ignore them at your peril. For example, COVID-19 accelerated ecommerce adoption. Many of those consumer behaviors are expected to continue. Welcome to the world of the digital experience.  

What will the K-shaped economic recovery mean for your organization? Will it shape or drive the future? That depends on your mission and your customer. What’s in store for your customers in 2021 and 2022? What drives their future determines yours.

They are … actually trying to understand what is it that makes the company tick. What’s its mission? What’s its purpose? And what is it actually trying to build for us as a society?” 

– McKinsey

We’ll continue our exploration of new ways of thinking throughout the year as we bring Differentiation Zone’s Guiding Principle 4 to life. 

As we say goodbye to 2020, we also hang-up on outdated tools like SWOT Analysis. If you missed my webinar in October, take heart, you can access our video and slide deck here. 

Preparing for the next normal starts now.

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