In the News

See which publishers, podcasts, and news sites are picking up on Differentiation Zone's® insights.

University Business – “Disrupt Student Retention Strategies Now to COVID-Proof the Future”

by | Sep 20, 2020 | In the News

Share this post

On University Business, Karla instructs higher education administrators on how to create a continuum of communication across campus to COVID-proof retention, say one university’s vice chancellor for marketing and communications and a strategic planning consultant. Read more in “Disrupt Student Retention Strategies Now to COVID-Proof the Future.”

Excerpt

COVID-19 upended traditional recruitment strategies. Campus visits and in-person connections made while traveling are no longer go-to options on which to rely. On the heels of mitigating melt almost exclusively online, the focus must shift to virtual-only recruitment strategies, which has never before been attempted this fall.

A reputation takes years to build and sometimes moments to dismantle. It will take significant time, talent and energy into a set of never-attempted strategies to create the outcomes needed to succeed. Every year, the recruitment calendar operates the same—nurture, recruit, yield and enroll. Repeat. The transition from recruit to commitment is a relay that involves strong baton passes from admissions to the registrar, then over to student affairs. Once a student begins jumping those hurdles, admissions is on to the next cycle, and other campus units are charged with delivering a high-value student experience.

This piece has been published online on University Business. To read the full article, click the button below.

MEDIA INQUIRIES

Karla Raines is available for podcasts, interviews, and written articles. Please contact her at:

karla@differentiationzone.com