On Thrive Global, Karla Raines encourages purpose-driven leaders to remain loyal to their brands. Today’s consumer expects to engage with brands that authentically deliver. That’s true across industries and verticals. Karla understands that companies today double-down on brand and strategic differentiation as they find ways to solve the significant issues of our day. Read more in Karla’s interview, “Remain Loyal to Your Brand.”
Purpose-driven businesses have numerous advantages. First, our teams are the lifeblood of our companies. Staff satisfaction, engagement, and retention are enhanced when there is a bigger “why” than profit. Second, professional reputation and brand equity increase when your purpose is at the core of everything you do. People gravitate to companies that share their values. That’s essential in a community like Denver with fewer than six degrees of separation. Reputation and community commitment mean everything here. Purpose builds a virtuous cycle of attraction — staff, clients, reputation — that sustains a purposeful business and a successful career.
To read the full interview, head to Thriveglobal.com.