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The Backpack Show – “Differentiated” Author Karla Raines

by | May 6, 2021 | In the News

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Episode Description: Talk about differentiation! (Seriously, we’re going to talk about it.)

In the second half of this episode, we talk with strategy innovator Karla Raines about her book “Differentiated: The Breakthrough Approach to Strategy for Purpose-Driven Organizations.” Get ready to challenge outdated thinking at your organization!

And it turns out that abstract painting fuels Karla’s professional creativity and risk-taking, so we’ll talk about that, too!


Karla Raines is available for podcasts, interviews, and written articles. Please contact her at:

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As a strategist, my job is to master the most effective tools. Strategy isn’t a race for efficiency; instead, it requires a focus on effectiveness and “doing things right.” After using various tools, I landed on The Strategic Sweet Spot in Harvard Business Review’s Can You Say What Your Strategy Is? by David Collis and Michael G. Rukstad.