Host Your Own Strategy Camp

Karla is credited for giving leaders the confidence and courage to take a strategic stand. There’s never been a better use of your organization’s time than when they gather with Karla at the front of the room. “High-powered, hip, accomplished and a master at her craft” are only a few of the many words boards and executives have used to describe her superior facilitation skills. “Karla corrals folks who don’t want to be corralled … and they still adore her.” Bring Karla Raines to your entire organization and, together, you can establish a genuine understanding of your differentiation and set a course for remarkable results.

“The Essence of Strategy is Choice.” – Karla Raines

Getting your customer to choose your organization isn’t about describing “what we do.” It’s about knowing “why we matter.” Purpose-driven organizations rely on static and outdated strategy models that don’t recognize the fast pace of encroaching market influences and disrupting customer preferences. The only way to get in front of a customer’s zeal for making faster and better choices is by adopting their mindset.

Introducing Differentiation Zone®!

No other model recognizes the context in which purpose-driven organizations compete today. Differentiation Zone is the first of its kind and field-tested by experts. It helps you adopt a customer mindset with a unique four-step process.

Created in the real world for real clients over a 10-year-period. Spend a day with its creator, Karla Raines, to learn what sets Differentiation Zone apart from other models.

Through insightful case studies and “hands-on sleuthing” about your own organization, we’ll discover your Zones. Because the Differentiation Zone is inherently flexible and collaborative, teams and consultants can use their one-day-camp discoveries to guide research, inform analyses, facilitate conversations and inspire authentic conclusions.


  • This is a deep dive into Differentiation Zone principles and strategic planning steps.
  • Ten thousand hours of field testing is condensed into a day and a half of insights and ideas for your organization.
  • Practice using the model with mock case examples.
  • Leave this session having competed a Differentiation Zone analysis of your own organization.

Schedule your camp

Choose the date and time that works best for your organization, board and staff. Call or email Karla at (720) 320-6843 or to schedule a date and time of your choosing. Sessions can be offered in one day to one-and-a-half days.

Contact Karla

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