Differentiation Zone’s Policies and Terms

This website (https://www.differentiationzone.com, known as the “Site”) is operated by Differentiation Zone, a trademark of Corona Research, Inc., d/b/a Corona Insights. Throughout the site, the terms “we”, “us” and “our” refer to Differentiation Zone and, if applicable or intended, its parent, subsidiaries and affiliates. Differentiation Zone offers this Site, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

 

By visiting our Site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content. Please note that if you are a client or other party doing business with Differentiation Zone or Corona Insights, these do not govern other of Corona Insights’ services or your specific arrangement with Corona Insights. Such other services or arrangements are governed by separate terms and conditions specific to that service or arrangement.

 

Please read these Terms of Service carefully before accessing or using our Site. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the Site or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

 

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our Site. It is your responsibility to check this page periodically for changes. Your continued use of or access to the Site following the posting of any changes constitutes acceptance of those changes.

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit the Site.

 

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you subscribe to a waitlist, newsletter, or other marketing or contact list to receive communications from us or download content, we collect certain information from you, including your name, email address, and phone number. We refer to this information as “Subscriber Information.”

Additionally when you make a purchase or attempt to make a purchase through at a linked third-party like Eventbrite or EverWebinar, Eventbrite and Mailchimp collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Subscriber Information, and Order Information.

Embedded Content from Other Websites

Pages on this Site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How Do We Use Your Personal Information?

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

When in line with the preferences you have shared with us when collecting Subscriber Information, we provide you with information or advertising relating to our Service and/or products.

We use the Order Information collected generally at third-party tools and services like Eventbrite and EverWebinar to fulfill any orders placed. Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us when collecting Subscriber Information, provide you with information or advertising relating to our products or services.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Eventbrite to power sales for strategy camps, EverWebinar to power registrations for webinars and broadcasts, and Mailchimp to power our email marketing– you can read more about how these services use your Personal Information here:

Eventbrite: https://www.eventbrite.com/support/articles/en_US/Troubleshooting/eventbrite-privacy-policy?lg=en_US.

EverWebinar: https://home.webinarjam.com/privacypolicy

Mailchimp: https://mailchimp.com/legal/privacy/?mc_cid=659b89756f&mc_eid=baf81f5b29

We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Information for Californian consumers

This part of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the business running this Site. The provisions contained in this section apply to all users who are consumers residing in the state of California, United States of America, according to “The California Consumer Privacy Act of 2018” (Users are referred to below, simply as “you”, “your”, “yours”), and, for such consumers, these provisions supersede any other possibly divergent or conflicting provisions contained in the privacy policy.

Categories of personal information collected, disclosed or sold, and how we collect that information:
Detailed information on the categories of personal information we collection can be found in the section above under “Personal Information We Collect.”

How we use the information we collect: sharing and disclosing of your personal information with third parties for a business purpose
We may disclose the personal information we collect about you to a third party for business purposes. In this case, we enter a written agreement with such third party that requires the recipient to both keep the personal information confidential and not use it for any purpose(s) other than those necessary for the performance of the agreement.

We may also disclose your personal information to third parties when you explicitly ask or authorize us to do so, in order to provide you with requested Service and/or products.

To find out more about the purposes of processing, please refer to the relevant section of this document titled “How Do We Use Your Personal Information?”
Sale of your personal information
For our purposes, the word “sale” means any “selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating orally, in writing, or by electronic means, a consumer’s personal information by the business to another business or a third party, for monetary or other valuable consideration”.

This means that, for example, a sale can happen whenever an application runs ads, or makes statistical analyses on the traffic or views, or simply because it uses tools such as social network plugins and the like. You can review this information in greater detail in the section titled, “Sharing Your Personal Information.”

Your right to opt out of the sale of personal information
You have the right to opt out of the sale of your personal information. This means that whenever you request us to stop selling your data, we will abide by your request. Such requests can be made freely, at any time, without submitting any verifiable request, simply by following the instructions below.

Instructions to opt out of the sale of personal information
If you’d like to know more, or exercise your right to opt out in regard to all the sales carried out by this Site, both online and offline, you can contact us for further information using the contact details provided in this document.

What are the purposes for which we use your personal information?
We may use your personal information to allow the operational functioning of this Site and features thereof (“business purposes”). In such cases, your personal information will be processed in a fashion necessary and proportionate to the business purpose for which it was collected, and strictly within the limits of compatible operational purposes.

We may also use your personal information for other reasons such as for commercial purposes (as indicated within the section “How Do We Use Your Personal Information?” within this document), as well as for complying with the law and defending our rights before the competent authorities where our rights and interests are threatened or we suffer an actual damage.

We will not use your personal information for different, unrelated, or incompatible purposes without notifying you.

Your California privacy rights and how to exercise them

The right to know and to portability
You have the right to request that we disclose to you:

  • the categories and sources of the personal information that we collect about you, the purposes for which we use your information and with whom such information is shared;
  • in case of sale of personal information or disclosure for a business purpose, two separate lists where we disclose:
    • for sales, the personal information categories purchased by each category of recipient; and
    • for disclosures for a business purpose, the personal information categories obtained by each category of recipient.

The disclosure described above will be limited to the personal information collected or used over the past 12 months.

If we deliver our response electronically, the information enclosed will be “portable”, i.e. delivered in an easily usable format to enable you to transmit the information to another entity without hindrance – provided that this is technically feasible.
The right to request the deletion of your personal information
You have the right to request that we delete any of your personal information, subject to exceptions set forth by the law (such as, including but not limited to, where the information is used to identify and repair errors on this Site, to detect security incidents and protect against fraudulent or illegal activities, to exercise certain rights etc.).

If no legal exception applies, as a result of exercising your right, we will delete your personal information and direct any of our service providers to do so.
How to exercise your rights
To exercise the rights described above, you need to submit your verifiable request to us by contacting us via the details provided in this document.

For us to respond to your request, it’s necessary that we know who you are. Therefore, you can only exercise the above rights by making a verifiable request which must:

  • provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative;
  • describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We will not respond to any request if we are unable to verify your identity and therefore confirm the personal information in our possession actually relates to you.

If you cannot personally submit a verifiable request, you can authorize a person registered with the California Secretary of State to act on your behalf.

If you are an adult, you can make a verifiable request on behalf of a minor under your parental authority.

You can submit a maximum number of 2 requests over a period of 12 months.
How and when we are expected to handle your request
We will confirm receipt of your verifiable request within 10 days and provide information about how we will process your request.

We will respond to your request within 45 days of its receipt. Should we need more time, we will explain to you the reasons why, and how much more time we need. In this regard, please note that we may take up to 90 days to fulfill your request.

Our disclosure(s) will cover the preceding 12 month period.

Should we deny your request, we will explain you the reasons behind our denial.

We do not charge a fee to process or respond to your verifiable request unless such request is manifestly unfounded or excessive. In such cases, we may charge a reasonable fee, or refuse to act on the request. In either case, we will communicate our choices and explain the reasons behind it.

Non-discrimination policy
We will not discriminate against you for exercising any of your rights under the CCPA.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at karla@coronainsights.com or by mail using the details provided below:

Differentiation Zone
c/o RISE Collaborative
730 Colorado Blvd Suite 200
Denver, CO 80206

Terms of Service

Proprietary Rights

All materials displayed or transmitted on the Site, including but not limited to text, photographs, images, illustrations, video clips, audio clips, and graphics, together with all associated intellectual property and proprietary rights recognized anywhere in the world, (collectively, the “Materials”) are owned or licensed by Differentiation Zone c/o Corona Insights, and are protected by United States and international intellectual property laws and treaties. With respect to your use of the Site, Differentiation Zone grants you a limited, revocable license to access and use the Materials and the Site for your personal use, subject to these Terms, and nothing herein shall be construed as granting you any other rights, proprietary or otherwise, to the Materials or Site.

Except as provided in these Terms, you may not copy, reproduce, publish, transmit, transfer, sell, rent, modify, edit, create derivative works from, distribute, repost, perform, display, or in any way commercially exploit the Materials, nor may you infringe any of the copyrights or other intellectual property rights contained in the Materials. You may not archive or retain any of the Materials accessed on the Site without the express written permission of Differentiation Zone. You acquire no rights or license whatsoever in the Materials other than the limited right to use the Site in accordance with these Terms.

Prohibited Uses

When using the Site, you agree you will not:

  • use the Site for any purpose that is prohibited by any law or regulation;
  • use or attempt to use any “deep-link,” “scraper,” “robot,” “bot,” “spider,” “data mining,” “computer code” or any other automated device, program, tool, algorithm, process or methodology or manual process having similar processes or functionality, to access, acquire, copy, or monitor any portion of the Site, or any data or content found on or accessed through the Site;
  • obtain or attempt to obtain through any means any information on the Site that has not been made publicly available either by public display on the Site or through accessibility by a visible link on the Site;
  • violate any measure employed to limit or prevent access to the Site or the Materials;
  • violate the security of the Site or attempt to gain unauthorized access to the Site (or any data, materials, information, computer systems or networks connected to any server associated with the Site), through hacking, password mining or any other means;
  • impersonate any person or entity, or falsely state or otherwise represent an affiliation with a person or entity;
  • interfere with, attempt to interfere with, or otherwise disrupt the proper working of the Site, any activities conducted on or through the Site, or any servers or networks connected to the Site; or
  • take or attempt any action that, in the sole discretion of Differentiation Zone, imposes or may impose an unreasonable or disproportionately large load or burden on the Site or the infrastructure of the Site.

Your license to use the Site and/or the Materials shall automatically terminate if you violate any of these restrictions, and may otherwise be terminated by Differentiation Zone at any time.

Disclaimer

THE MATERIALS ON THE SITE ARE PROVIDED “AS IS.” DIFFERENTIATION ZONE MAKES NO WARRANTIES, EXPRESSED OR IMPLIED, AND HEREBY DISCLAIMS AND NEGATES ALL OTHER WARRANTIES, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF INTELLECTUAL PROPERTY OR OTHER VIOLATION OF RIGHTS. FURTHER, DIFFERENTIATION ZONE DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS CONCERNING THE ACCURACY, LIKELY RESULTS, OR RELIABILITY OF THE USE OF THE MATERIALS ON THE SITE OR OTHERWISE RELATING TO SUCH MATERIALS OR ON ANY SITES LINKED TO THE SITE.

Indemnification

You agree to defend, indemnify, and hold harmless Differentiation Zone and its affiliates from and against any and all claims, damages, costs, and expenses, including attorneys’ fees, arising from or related to your use of the Site or any breach by you of these Terms.

Limitations

UNDER NO CIRCUMSTANCES AND UNDER NO LEGAL OR EQUITABLE THEORY, WHETHER IN TORT, CONTRACT, STRICT LIABILITY OR OTHERWISE, SHALL DIFFERENTIATION ZONE OR ANY OF ITS AFFILIATES, EMPLOYEES, DIRECTORS, OFFICERS, AGENTS, VENDORS OR SUPPLIERS BE LIABLE TO YOU OR TO ANY OTHER PERSON FOR ANY INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL LOSSES OR DAMAGES OF ANY NATURE ARISING OUT OF OR IN CONNECTION WITH THE USE OF OR INABILITY TO USE THE SITE OR THE MATERIALS, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOST PROFITS, LOSS OF GOODWILL, LOSS OF DATA, WORK STOPPAGE, ACCURACY OF RESULTS, OR COMPUTER FAILURE OR MALFUNCTION, EVEN IF AN AUTHORIZED REPRESENTATIVE OF DIFFERENTIATION ZONE HAS BEEN ADVISED OF OR SHOULD HAVE KNOWN OF THE POSSIBILITY OF SUCH DAMAGES.

Modifications

Differentiation Zone may revise these Terms at any time without notice. By using this Site you are agreeing to be bound by the then current version of these Terms.

Miscellaneous

If any of the provisions of these Terms is found by a court of competent jurisdiction to be invalid or unenforceable, that provision will be construed in a manner consistent with applicable laws to reflect, as nearly as possible, the original intentions of the parties, and the remaining provisions shall remain in full force and effect. Differentiation Zone’s failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

These Terms shall be interpreted, and your performance hereunder shall be governed, by the laws of the state of Colorado and applicable federal law, without regard to any conflicts of laws provisions. You agree to submit to the personal and exclusive jurisdiction of the state and federal courts located within Denver County, Colorado.