Next Normal™ Future Forecast

“Your environment creates context, not focus.”
– Differentiated

Welcome to 2021. We aren’t who we were in early 2020, as individuals, teams, organizations, or communities. The eocnomy slammed shut last spring clawing back a decade in job growth. Many lives and careers were derailed while others prospered. Now, economists predict expansion on par with the rebound following 1993’s recession. Growth unrivaled in over a decade will meet a people changed; we are resilient and evolving.

Your strategic direction requires fresh insights about what matters most to your cusomers. How has your customer evolved this past year? What matters most to them today?

For example, generational shifts are emerging and Gen Z is top of mind for many. Marketers tell us they can be found on Fortnite. They have a penchant for individual investing, Tinder, socialism, and purpose. Younger generations are also open to cryptocurrencies and NFTs. How might that evolving persona engage with your mission this year? What about 2023?

It’s time to update your organization’s future forecast. Last year’s thinking won’t suffice. Differentiation Zone has what you need. Karla Raines introduces you to it Chapters 4 and 7 of Differentiated. Her creative breakthrough includes a modern take on your external context.

Wrapping your arms around an evolving external context calls for a tool attuned to these times. Welcome to your Next Normal Future Forecast. Karla designed a dynamic new framework leading your team to discover how context drives your customers and competitors. Your future differentiation strategy rests in a clear-eyed understanding of both.

Your team will join Karla to explore contextual factors with the greatest influence on your customers. Clarity of customer personas and misson guide the work. Together we will:

Identify your Next Normal Shapers and Drivers.

    • Drivers include the forces with the power to propel action. Drivers are the accelerators.
    • Shapers include the trends and conditions that influece customer choices and competitor moves. Shapers set direction.

Explore highly relevant forces and trends with the greatest potential to shape or drive your customers’ choices and actions.

Engage in a faciltiated conversation about the implications for your organization’s differentiation strategy.

$2,500 – Next Normal™ Future Forecast Mini Session

    • 90-minute session
    • Begin with clarity of mission and customer
    • Focus on what matters most to your customers
    • Glean insights from two of the six context categories: People, economy, environment, technology, politics/policy, and COVID-19
    • Distinguish between drivers and shapers of your organization’s strategic direction

$5,000 – Next Normal™ Future Forecast Session

    • Three-hour session
    • Begin with clarity of mission and customer
    • Do a bit of homework to get everyone prepared
    • Focus on what matters most to your customers
    • Glean insights from three or four six context categories: People, economy, environment, technology, politics/policy, and COVID-19
    • Distinguish between drivers and shapers of your organization’s strategic direction
    • Leave with a summary of insights built on a collective understanding of what is most likely to inform your organization’s strategic direction

Your context is morphing. Here are a few examples of the trends, conditions, and forces we might explore depending on your customer and mission.

    • Hybrid workplace – Our relationships with work have changed. Employees and workplaces are marked by relocations, remote offices, retirements, and financial stress. Your networks have splintered or focused on new priorities. Concerns about mental health and wellness abound as talk of burnout becomes the mainstream.
    • She-cession – The economy changed dramatically in a year’s time. For example, the careers of working moms have been derailed by home schooling and more with notable impacts on their families’ purchasing power, preferences, priorities, and long-range goals. Some have called for a Marshall Plan for Moms.
    • Bitcoin and banking – A fringe movement has become mainstream with broader acceptance of cryptocurrencies and the emergence of a decentralized banking system. Morgan Stanley, Square, and Mastercard have capabilities to bank in crypto. Your new Tesla might be purchased with bitcoin.

2022 is just around the corner and 2025 is within sight. Are you ready to differentiate?