Welcome to 2021. We aren’t who we were in early 2020, as individuals, teams, organizations, or communities. The eocnomy slammed shut last spring clawing back a decade in job growth. Many lives and careers were derailed while others prospered. Now, economists predict expansion on par with the rebound following 1993’s recession. Growth unrivaled in over a decade will meet a people changed; we are resilient and evolving.
Your strategic direction requires fresh insights about what matters most to your cusomers. How has your customer evolved this past year? What matters most to them today?
For example, generational shifts are emerging and Gen Z is top of mind for many. Marketers tell us they can be found on Fortnite. They have a penchant for individual investing, Tinder, socialism, and purpose. Younger generations are also open to cryptocurrencies and NFTs. How might that evolving persona engage with your mission this year? What about 2023?
It’s time to update your organization’s future forecast. Last year’s thinking won’t suffice. Differentiation Zone has what you need. Karla Raines introduces you to it Chapters 4 and 7 of Differentiated. Her creative breakthrough includes a modern take on your external context.