My second recommendation is to get comfortable with complexity and ambiguity. Each of us is called to provide clarity and focus as the world swirls around us. Welcome to the vanguard. The terrain is uncharted territory for us all. You are at the forefront, sharpening your prowess just-in-time as your company navigates unexpected competitor moves, unresolved supply chain snafus, talent shortages, and the need to stand out in the marketplace.
If your company is not pursuing a cost strategy, then know that differentiation is your aim. This is your opportunity to shine. Your company is vying for heart, head, and market share from your desired customers. You cannot take the competition for granted. Your customers evaluate your company against its peers across industries and sectors, using the power of their smartphones and tablets. Does your company stand out?
Your company’s future strategy must communicate its unique distinction in the marketplace. That is your sought-after competitive advantage. That distinction fuels your strategy statement as you set your sights on a timebound objective with a clear-eyed view of your target markets. Then watch how that clarity creates a rallying cry for your people.
This is Part 3 of a 4-part article. Stay tuned for the rest of this leadership series. Part 4 will be posted next week. Read the previous entry here.