In the News
See which publishers, podcasts, and news sites are picking up on insights provided by Karla Raines of Differentiation Zone®.
The Backpack Show – “Differentiated” Author Karla Raines
Episode Description: Talk about differentiation! (Seriously, we're going to talk about it.) In the second half of this episode, we talk with strategy innovator Karla Raines about her book "Differentiated: The Breakthrough Approach to Strategy for Purpose-Driven...
Shoutout Colorado – Meet Karla Raines: Strategy Innovator & Abstract Artist
On Shoutout Colorado, join Karla Raines for a conversation about creative risk-taking. Discover what it means to become a master strategist while also hearing about Karla's deep connection to Denver's arts and culture scene. Read more in "Meet Karla Raines: Strategy...
Thrive Global – “Remain Loyal to Your Brand”
On Thrive Global, Karla Raines encourages purpose-driven leaders to remain loyal to their brands. Today’s consumer expects to engage with brands that authentically deliver. That’s true across industries and verticals. Karla understands that companies today double-down...
Human Resources Director – “Stronger together: How to Optimise People Management”
In Human Resources Director's Specialization Blog, Karla Raines explains how managers can leverage their mission statements to influence and organization's direction. Read more in "Stronger Together: How to Optimize People Management"Excerpt What difference do we make...
Authority Magazine – “How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies”
In Authority Magazine, Karla Raines encourages readers to remain loyal to their brands. Today’s consumer expects to engage with brands that authentically deliver. That’s true across industries and verticals. Karla understands that companies today double-down on brand and strategic differentiation as they find ways to solve the significant issues of our day.
BitBean – An Interview with Karla Raines
As part of his series about “How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies,” Charlie Katz had the pleasure of interviewing Karla Raines. Read more on "Bitbean.com"ExcerptKarla Raines is an accomplished strategist serving purpose-driven...
CEO World – “Three Steps to Differentiation Success”
In CEO World Magazine, Karla Raines welcomes CEOs to a new era for differentiation strategy. A company’s roadmap to success begins with a clarity of customer, proceeds to a steely-eyed review of new competitors, and ends with a renewed commitment to delivering on your...
HR.com – “Lessons In Leadership From A Master Strategist”
On HR.com, Karla Raines describes her journey of becoming a Master Strategist. What does a Master Strategist look for during a client engagement? How does a Master Strategist embrace uncertainty? Read more in "Lessons in Leadership from a Master Strategist."ExcerptMy...
Student Affairs Today – “Test, Track, and Treat Negative Opinion Outbreaks”
In Student Affairs Today, Karla Raines explores how frequent media reports show new students are changing their views of institutions’ plans on a daily basis. Confronted with uncertainty, many students and their parents are questioning your commitment to their best...