In the News
See which publishers, podcasts, and news sites are picking up on insights provided by Karla Raines of Differentiation Zone®.
CEO Blog Nation: “Secrets from a Facilitator: Planning an Effective Strategy Process”
On CEO Blog Nation, Karla Raines illuminates three tips for leading a successful strategy retreat. These tips involve clear communication and understanding the limitations of your event schedule and facilitator. Read more in "Secrets from a Facilitator: Planning an...
Young Upstarts – “Purposeful Strategy: Four Insights To Drive Your Company’s Future”
On Young Upstarts, Karla Raines provides four insights into how organizations achieve strategic success. Between new customer zeitgeists and the ripple effects of COVID-19, purpose-driven leaders have their hands full stepping boldly into the Next Normal™. Read more...
Recruiting Daily: Delivering a Differentiated Advantage
Turning the Sweet Spot Inside Out
As a strategist, my job is to master the most effective tools. Strategy isn’t a race for efficiency; instead, it requires a focus on effectiveness and “doing things right.” After using various tools, I landed on The Strategic Sweet Spot in Harvard Business Review’s Can You Say What Your Strategy Is? by David Collis and Michael G. Rukstad.
Quality Digest: “Pushing Past the Strategic Sweet Spot: Incorporating Your Customer’s Perspective”
On Qualitydigest.com, Karla Raines describes her journey from the world of industrial engineering to the world of strategy consulting. Over an impressive career, she's realized that without a compelling uniqueness, your company risks being essentially equivalent, or...
Authority Magazine – “Favorite ‘Five Things Videos’ About Agile Businesses; How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies”
Authority Magazine recently ran a series called “How Agile Businesses Pivot In The Face of Disruptive Technologies”. The editors interviewed CEOs and business leaders from an industry that is being impacted by a disruptive technology and heard their strategies about...
Babyboomers.com – “Take that Career Risk at 60. If not Now, When?”
On Babyboomers.com, Karla Raines invites retired or soon-to-be-retired professionals to make that career change. For an inspirational story of career risk and success, read "Take that Career Risk at 60. If Not Now, When? ExcerptAt the age of fifty-eight, I experienced...
TD Magazine – Book Capsules, June 2021 ft. Differentiated
TD Magazine recently featured Differentiated in their June Book Capsules series. You can read the original review on "Book Capsules, June 2021."ReviewThis time of disruption presents a great opportunity to rethink and refine your business strategy. In this book,...
Inspired Nonprofit Leadership – “Three C’s of Strategy and How Creativity Fits In”
Karla Raines joins Mary Hiland of Hiland Consulting to talk about her journey from strategist to creator of Differentiation Zone. Listen to the podcast on "Three C’s of Strategy and How Creativity Fits In."Episode Description My guest today is Karla Raines. Karla is...
The Backpack Show – “Differentiated” Author Karla Raines
Episode Description: Talk about differentiation! (Seriously, we're going to talk about it.) In the second half of this episode, we talk with strategy innovator Karla Raines about her book "Differentiated: The Breakthrough Approach to Strategy for Purpose-Driven...