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Recruiting Daily: Delivering a Differentiated Advantage

by | Jun 23, 2021 | In the News

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On, Karla Raines describes three steps to differentiation success. Read more in “Pushing Past the Strategic Sweet Spot”


Without a compelling uniqueness, your company risks being essentially equivalent, or worse, misunderstood, by savvy customers. Confused or disinterested customers will pursue other options.

It’s easier than ever to lose a customer to an unknown competitor that is a scroll, click, or keyword search away, thanks to the power of smartphones.  

I leave you with these suggestions to accelerate strategic success.

  • Build quality into strategy design through an iterative, human-centered process. That approach allows you to test and retest assumptions as you gauge interest in the big ideas.
  • Elevate the voice of your customer when setting strategy. Embrace a customer mindset to reveal what matters most, and use those crucial insights to connect value proposition to differentiation advantage.
  • Creativity, passion, and energy during strategy setting will carry you through to execution. The more you can rally your team around customer mindset and the opportunities for differentiation, the better. After all, your team wants to engage with exciting and unique work, a sense of purpose their goal.

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Karla Raines is available for podcasts, interviews, and written articles. Please contact her at: