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by | Mar 8, 2021 | In the News

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On, Karla Raines describes her journey of becoming a Master Strategist. What does a Master Strategist look for during a client engagement? How does a Master Strategist embrace uncertainty? Read more in “Lessons in Leadership from a Master Strategist.”


My career is defined by board room moments when I needed to educate, persuade, convince, and motivate leaders to embrace unique strategic opportunities.

I am referring to senior teams and boards of directors making high-stakes decisions of multi-year consequences involving notable investments. Following the meeting, they would set about convincing staff and stakeholders that change was desired, not merely necessary, and the calculated risks worthwhile. Those leadership moments held the power to change each company’s future. Would the executives resonate with the empathy-based and data-driven customer insights? Would they embrace their unique competitive advantage? Did they have the discipline to say “no” to say “yes?” Or would they shy away, stuck in their comfortable world view, furrowing their brows when the data did not align with their preferred conclusions?

The answers to those questions depended on who was in the room. Experience taught me what to spot. I was on the lookout for demonstrated strategic understanding, comfort with uncertainty, resolve to set aside today’s pressing issues and lofty aspirations. Those characteristics would define the moment’s success.

I view my consultant role as that of a leader walking alongside my client.

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Karla Raines is available for podcasts, interviews, and written articles. Please contact her at:

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