Differentiated is inspirational. Take the time right now and read this book. It contains so much original thinking. It challenges you to consider who you are serving and whether you truly understand what matters most to them.

James Holmes

Executive Director, Cherokee Ranch & Castle Foundation

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STRATEGY. REIMAGINED. 

Welcome, purpose-driven strategists!

We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.

Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.

STRATEGY. REIMAGINED.

Welcome purpose-driven strategists!

We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.

Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.

We spent 10,000 hours so you won’t have to.

Differentiated – The Book

Say hello to your new go-to source. Differentiated was written for strategically minded individuals—executives, board members, consultants, and senior staff—who are committed to accelerating success for purpose-driven organizations.

Differentiated – The Official Book

Say hello to your new go-to source. Differentiated was written for strategically minded individuals—executives, board members, consultants, and senior staff—who are committed to accelerating success for purpose-driven organizations.

Strategy Studio Online Community

Strategy Studio is your space for creativity, exploration, collaboration, and application of Differentiation Zone’s exclusive content and tools. Launching in May 2021. We hope you’ll join us! 

Strategy Studio Online Community

Strategy Studio is your space for creativity, exploration, collaboration, and application of Differentiation Zone’s exclusive content and tools. Launching in 2021. We hope you’ll join us!

Karla Raines sitting in chair in artistic living room

Custom Consulting

Welcome to state-of-the-art strategy. Differentiation Zone is designed for purpose-driven organizations navigating the customer zeitgeist. Each of us lives in this customer-driven era, accelerated by the pandemic’s power. Technology fueled the change, and we aren’t going back.

Karla Raines sitting in chair in artistic living room

Custom Consulting

Welcome to state-of-the-art strategy. Differentiation Zone is designed for purpose-driven organizations navigating the customer zeitgeist. Each of us lives in this customer-driven era, accelerated by the pandemic’s power. Technology fueled the change, and we aren’t going back.

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Differentiation Zone helps you identify the unique attributes your organization possesses. Understanding them from the customer’s view and the marketplace is vital to articulating what sets your organization apart and what makes it exceptional.

— Karla Raines

Creator of Differentiation Zone®

Woman and child playing at the bubble exhibition at the Children's Museum of Denver
Differentiation Zone

Where creativity meets strategy™

Differentiation Zone

Where creativity meets strategy™