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The marketplace is more crowded than ever with issues, causes, and candidates vying for attention as the election cycle kicks into high gear. It’s never been more challenging to be heard among so many competing messages targeted at your customer. That’s why Differentiation Zone is the tool of our time—the customer era. Differentiation Zone leads you to discover your customer’s mindset and helps you accelerate strategic success.

What trends are affecting your mission delivery? I’d love to hear from you. In the meantime, let’s bring these broad issues into view and explore what they mean for us today and the coming months. Welcome to Viewfinder 2020. Together we’ll explore the mega shifts impacting our lives across work, play, and home.