Discoveries

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I’ve dubbed my newsletter with the “Discovery” name because every installment shares a new way of thinking about or approaching what it means to differentiate your organization. Explore smart and snackable content for nonprofits and purpose-driven organizations that advances your strategic thinking.

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DIFFERENTIATION ZONE’S MOST RECENT DISCOVERIES

Hello, Catapults. Lessons from GameStop.

Hello, Catapults. Lessons from GameStop.

"Your customers are searching and exploring without you even knowing about it. And they are redefining your competitive set, too. Welcome to the customer zeitgeist.”Chapter 3 of Differentiated explores the new world of competition based on real-world observations and...

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Customer Mindset Meets Strategy

Customer Mindset Meets Strategy

If you search the term “customer mindset,” you’ll find associations with marketing and customer service. The premise? A deeper understanding of your customer generates increased sales and engagement. Let’s be honest. We want both.  A heartfelt appreciation for...

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Welcome to the Next Normal

Welcome to the Next Normal

We greet 2021 with renewed hope that we can create the change we seek in the world. Welcome to the next normal. If 2020 schooled us in anything it reminded us that an event like a once-in-a-millennia pandemic has the power to distort. And distort it did. We recognize...

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Join me in creating the future of strategy

Join me in creating the future of strategy

Welcome to Strategy Studio! A studio is a space for exploration, for trial and error, and for learning new techniques. It’s a place where breakthroughs occur. Studios invite mess. They give wholehearted permission to create as you explore something for the first time....

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Seeing beyond what is

Seeing beyond what is

Little did I know that a Canvas and Cocktails event would change the trajectory of my life. I joined a group of 40 women for a team-building activity the evening before an all-day retreat. Each of us created a grove of aspens. Here are mine.  I’d been searching...

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Strategy is a State of Mind

Strategy is a State of Mind

PSST tacticians. I’ve got your cheat sheet In all my years of facilitation, I have found two types of people generally comprise any group: tacticians and visionaries. The former greatly outnumbers the latter in most groups. The next time you participate in a group...

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