Differentiated: The Breakthrough Approach to Strategy for Organizations Driven by Purpose

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Get to know Differentiated

Each chapter opens with a story illustrating the lessons within. Let’s meet the Children’s Museum of Denver at Marsico Campus in Chapter 1.

Chapter 1

Principle One: It’s All About the Customer

The Power of Play

There you are having the time of your life, the wind blowing through your hair, a sword in hand and a cape on your back. Cue the Wonder Woman theme song. Next up, the giant bubble machine. But wait! Should we fly paper airplanes, shop for groceries, make stuff from scrap wood, or go outside over the hill past the families eating their lunches in the grass to the aerial obstacle course aptly named Adventure Forest? You might be four years old, fourteen, thirty-four, or sixty-four. It doesn’t matter. The cape is one-size-fits-all. The wonder and joy of childhood has no age limit.

Chapters 1 through 6 conclude with essential learnings designed to bring each Guiding Principle to life.

It’s never been more important to differentiate your purpose-driven organization. Your ongoing success depends on your ability to clearly articulate distinction in the marketplace, craft a resilient strategy to advance it, enthrall others to invest in it, engage with customers to achieve it, and demonstrate relevance through mission impact to sustain it.

Differentiation Zone

Where creativity meets strategy®️