Authority Magazine – “How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies”
In Authority Magazine, Karla Raines asks readers to recognize the potential of disruptive technology. It’s easy to excuse something as not being suitable for your business, customer, or industry. Disruptions have a way of spreading from one industry to another, impacting our customers in other facets of their lives. Once the customer adopts a new behavior, thanks to a disruptor, it’s time to prepare for change. That new norm will impact your business too. Read more in “How Businesses Pivot and Stay Relevant in the Face of Disruptive Technologies.”
In essence, I’m running a start-up with angel investors, myself included, as we convert Differentiation Zone tools and my book, Differentiated, into a suite of relevant assets. In early 2021, we launched a working prototype of the digital platform. A beta group of purpose-driven strategists engages with me as we bring the concept to reality.
My days are filled with digital buildouts, social media flurries, book sales, writing, and consulting. This is the most satisfying and exciting year of my career, and I’m so grateful to have this opportunity to share what I’ve learned. When you are disrupting, you are creating something novel and unexpected. There is no actual comparator. You are skating to where the puck is going to be, to quote hockey player Wayne Gretzky.
To read the full article, head to Authority Magazine using this link.