Authority Magazine – “How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies”

Authority Magazine – “How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies”

In Authority Magazine, Karla Raines asks readers to recognize the potential of disruptive technology. It’s easy to excuse something as not being suitable for your business, customer, or industry. Disruptions have a way of spreading from one industry to another, impacting our customers in other facets of their lives. Once the customer adopts a new behavior, thanks to a disruptor, it’s time to prepare for change. That new norm will impact your business too. Read more in “How Businesses Pivot and Stay Relevant in the Face of Disruptive Technologies.”

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To read the full article, head to Authority Magazine using this link.

BitBean – An Interview with Karla Raines

BitBean – An Interview with Karla Raines

As part of his series about “How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies,” Charlie Katz had the pleasure of interviewing Karla Raines. Read more on “Bitbean.com”

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Karla Raines is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment in 2018. Her book Differentiated shares the story of her inventive strategy process, Differentiation Zone®, through real-life vignettes and powerful lessons pulled from over two decades of consulting experience. Karla recognizes that creativity and imagination are crucial to the strategy process and would not have discovered Differentiation Zone without both.

This piece is published in full on Bitbean.com.

CEO World – “Three Steps to Differentiation Success”

CEO World – “Three Steps to Differentiation Success”

In CEO World Magazine, Karla Raines welcomes CEOs to a new era for differentiation strategy. A company’s roadmap to success begins with a clarity of customer, proceeds to a steely-eyed review of new competitors, and ends with a renewed commitment to delivering on your unique differentiators. Unpack these ideas in “Three Steps to Differentiation Success.”

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The pace of change is unheralded. Broad consumer trends quickly become widely adopted norms. Clubhouse competes with Zoom and Facebook as people seek new ways to connect and converse. Why watch (or listen) to someone else’s story when you can narrate your own?

My work with purpose-driven organizations spanning arts and entertainment, education, and financial services offers strategic lessons for executives in highly competitive industries like yours. Does your company have a differentiation strategy, one that converts competitive advantage into a decisive multi-year direction? It’s time to update your playbook.

This piece has been published online at CEO World Magazine. To read the full article, click the button below.

HR.com – “Lessons In Leadership From A Master Strategist”

HR.com – “Lessons In Leadership From A Master Strategist”

On HR.com, Karla Raines describes her journey of becoming a Master Strategist. What does a Master Strategist look for during a client engagement? How does a Master Strategist embrace uncertainty? Read more in “Lessons in Leadership from a Master Strategist.”

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My career is defined by board room moments when I needed to educate, persuade, convince, and motivate leaders to embrace unique strategic opportunities.

I am referring to senior teams and boards of directors making high-stakes decisions of multi-year consequences involving notable investments. Following the meeting, they would set about convincing staff and stakeholders that change was desired, not merely necessary, and the calculated risks worthwhile. Those leadership moments held the power to change each company’s future. Would the executives resonate with the empathy-based and data-driven customer insights? Would they embrace their unique competitive advantage? Did they have the discipline to say “no” to say “yes?” Or would they shy away, stuck in their comfortable world view, furrowing their brows when the data did not align with their preferred conclusions?

The answers to those questions depended on who was in the room. Experience taught me what to spot. I was on the lookout for demonstrated strategic understanding, comfort with uncertainty, resolve to set aside today’s pressing issues and lofty aspirations. Those characteristics would define the moment’s success.

I view my consultant role as that of a leader walking alongside my client.

This piece is being published in full on Differentiationzone.com as a four-part Discovery during the month of April. To read the full article now, head to HR.com using the button below. Otherwise, head to our Discoveries page.

Student Affairs Today – “Test, Track, and Treat Negative Opinion Outbreaks”

Student Affairs Today – “Test, Track, and Treat Negative Opinion Outbreaks”

In Student Affairs Today, Karla Raines explores how frequent media reports show new students are changing their views of institutions’ plans on a daily basis. Confronted with uncertainty, many students and their parents are questioning your commitment to their best interests. One disgruntled parent’s feelings about paying full tuition for an online‐only experience creates a flurry of shared sentiment in a matter of hours. Soon you discover a new Facebook group is gaining members, each with a complaint about your college. Even if your campus is off to a smooth start, your students and families are influenced by the opinions of others. Read more in “Lessons in Leadership from a Master Strategist.”

This piece was published by Wiley’s Online Library. To read the entire article, purchase an access option through their website.

University Business – “Disrupt Student Retention Strategies Now to COVID-Proof the Future”

University Business – “Disrupt Student Retention Strategies Now to COVID-Proof the Future”

On University Business, Karla instructs higher education administrators on how to create a continuum of communication across campus to COVID-proof retention, say one university’s vice chancellor for marketing and communications and a strategic planning consultant. Read more in “Disrupt Student Retention Strategies Now to COVID-Proof the Future.”

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COVID-19 upended traditional recruitment strategies. Campus visits and in-person connections made while traveling are no longer go-to options on which to rely. On the heels of mitigating melt almost exclusively online, the focus must shift to virtual-only recruitment strategies, which has never before been attempted this fall.

A reputation takes years to build and sometimes moments to dismantle. It will take significant time, talent and energy into a set of never-attempted strategies to create the outcomes needed to succeed. Every year, the recruitment calendar operates the same—nurture, recruit, yield and enroll. Repeat. The transition from recruit to commitment is a relay that involves strong baton passes from admissions to the registrar, then over to student affairs. Once a student begins jumping those hurdles, admissions is on to the next cycle, and other campus units are charged with delivering a high-value student experience.

This piece has been published online on University Business. To read the full article, click the button below.