TD Magazine – Book Capsules, June 2021 ft. Differentiated

TD Magazine – Book Capsules, June 2021 ft. Differentiated

TD Magazine recently featured Differentiated in their June Book Capsules series. You can read the original review on “Book Capsules, June 2021.”

Review

This time of disruption presents a great opportunity to rethink and refine your business strategy. In this book, Raines discusses alternatives to status-quo strategy-building frameworks, such as the 50-year-old SWOT analysis. She instead suggests businesses adopt a customer mindset if they want to stand out from the competition. Though Raines targets Differentiated to executives and senior leaders of purpose-driven organizations, those who enjoy reading fact-based stories of business strategy development will likely find value in her insights and fresh point of view.

Inspired Nonprofit Leadership – “Three C’s of Strategy and How Creativity Fits In”

Inspired Nonprofit Leadership – “Three C’s of Strategy and How Creativity Fits In”

Karla Raines joins Mary Hiland of Hiland Consulting to talk about her journey from strategist to creator of Differentiation Zone. Listen to the podcast on “Three C’s of Strategy and How Creativity Fits In.”

Episode Description

My guest today is Karla Raines. Karla is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment. Her “aha” moment in 2018 occurred when she saw something she’d never seen before. The experience crystallized her intuitive process and inspired her to reverse engineer what she’d taught herself to do over years of hands-on practice.

Click below to listen to the episode on the Inspired Nonprofit Leadership podcast.

The Backpack Show – “Differentiated” Author Karla Raines

The Backpack Show – “Differentiated” Author Karla Raines

Episode Description: Talk about differentiation! (Seriously, we’re going to talk about it.)

In the second half of this episode, we talk with strategy innovator Karla Raines about her book “Differentiated: The Breakthrough Approach to Strategy for Purpose-Driven Organizations.” Get ready to challenge outdated thinking at your organization! https://differentiationzone.com/karla-raines/

And it turns out that abstract painting fuels Karla’s professional creativity and risk-taking, so we’ll talk about that, too! https://karlarainesart.com

Shoutout Colorado – “Meet Karla Raines: Strategy Innovator & Abstract Artist”

Shoutout Colorado – “Meet Karla Raines: Strategy Innovator & Abstract Artist”

On Shoutout Colorado, join Karla Raines for a conversation about creative risk-taking. Discover what it means to become a master strategist while also hearing about Karla’s deep connection to Denver’s arts and culture scene. Read more in “Meet Karla Raines: Strategy Innovator and Abstract Artist.”

Excerpt

Increased tolerance for risk grounded in a greater appreciation for my unique set of talents fuels my career. As a consultant, I tested my abilities and discovered I could do more than I’d ever envisioned as I stepped out in courage with each new project. When you experience that sort of flow, you find that one success manifests the next, and on you go. Abstract painting propels my professional creativity and risk-taking, as it fuels my soul. Artists look at the world differently, and creativity opens a new portal. Years of painting taught me to get out of my own way, not to tell myself no, and be open to the power of flow. I wouldn’t have discovered Differentiation Zone® without it.

This piece has been published on Shoutoutcolorado.com. To read the full article, click here.

Thrive Global – “Remain Loyal to Your Brand”

Thrive Global – “Remain Loyal to Your Brand”

On Thrive Global, Karla Raines encourages purpose-driven leaders to remain loyal to their brands. Today’s consumer expects to engage with brands that authentically deliver. That’s true across industries and verticals. Karla understands that companies today double-down on brand and strategic differentiation as they find ways to solve the significant issues of our day. Read more in Karla’s interview, “Remain Loyal to Your Brand.”

Excerpt

Purpose-driven businesses have numerous advantages. First, our teams are the lifeblood of our companies. Staff satisfaction, engagement, and retention are enhanced when there is a bigger “why” than profit. Second, professional reputation and brand equity increase when your purpose is at the core of everything you do. People gravitate to companies that share their values. That’s essential in a community like Denver with fewer than six degrees of separation. Reputation and community commitment mean everything here. Purpose builds a virtuous cycle of attraction — staff, clients, reputation — that sustains a purposeful business and a successful career.

To read the full interview, head to Thriveglobal.com.

Human Resources Director – “Stronger together: How to Optimise People Management”

Human Resources Director – “Stronger together: How to Optimise People Management”

In Human Resources Director’s Specialization Blog, Karla Raines explains how managers can leverage their mission statements to influence and organization’s direction. Read more in “Stronger Together: How to Optimize People Management”

Excerpt

What difference do we make in the lives of those we serve? Consider your company’s mission and core values, and how they bring continuity to your organisational life and solidify your promises.

 

The question above is compelling because your staff and customers seek to engage with purpose-driven organisations, and both expect accountability for mission impact. After all, an organisation’s values are statements of its ideals and beliefs.

How do you resonate your organisational truths?

This piece is published in full on Human Resources Director.