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TD Magazine – Book Capsules, June 2021 ft. Differentiated

by | Jun 1, 2021 | In the News

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TD Magazine recently featured Differentiated in their June Book Capsules series. You can read the original review on “Book Capsules, June 2021.”


This time of disruption presents a great opportunity to rethink and refine your business strategy. In this book, Raines discusses alternatives to status-quo strategy-building frameworks, such as the 50-year-old SWOT analysis. She instead suggests businesses adopt a customer mindset if they want to stand out from the competition. Though Raines targets Differentiated to executives and senior leaders of purpose-driven organizations, those who enjoy reading fact-based stories of business strategy development will likely find value in her insights and fresh point of view.


Karla Raines is available for podcasts, interviews, and written articles. Please contact her at:

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Turning the Sweet Spot Inside Out
As a strategist, my job is to master the most effective tools. Strategy isn’t a race for efficiency; instead, it requires a focus on effectiveness and “doing things right.” After using various tools, I landed on The Strategic Sweet Spot in Harvard Business Review’s Can You Say What Your Strategy Is? by David Collis and Michael G. Rukstad.