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BitBean – An Interview with Karla Raines

by | Apr 1, 2021 | In the News

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As part of his series about “How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies,” Charlie Katz had the pleasure of interviewing Karla Raines. Read more on “”


Karla Raines is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment in 2018. Her book Differentiated shares the story of her inventive strategy process, Differentiation Zone®, through real-life vignettes and powerful lessons pulled from over two decades of consulting experience. Karla recognizes that creativity and imagination are crucial to the strategy process and would not have discovered Differentiation Zone without both.

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Karla Raines is available for podcasts, interviews, and written articles. Please contact her at: