Because I love you, I’m nudging you to be more strategic than what feels comfortable today.
  
Because I love you, I’m reminding you that the essence of strategy is choice. 

Because I love you, I’m insisting you get clear about strategic differentiation. There is no time to waste. 

Because I love you, I’m asking you to answer two vital questions.  

Because I love you, I’m being honest. A month ago you could get away without knowing why you matter. A world of hurt changes the game.

Because I love you, I’m pushing you to answer those two questions.

I’m here to help.