Differentiated is inspirational. Take the time right now and read this book. It contains so much original thinking. It challenges you to consider who you are serving and whether you truly understand what matters most to them.
ORDER YOUR COPY OF DIFFERENTIATED
STRATEGY. REIMAGINED.
Welcome, purpose-driven strategists!
We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.
Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.
STRATEGY. REIMAGINED.
Welcome purpose-driven strategists!
We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.
Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.
We spent 10,000 hours so you won’t have to.
See which publishers, podcasts, and news sites are picking up on Differentiation Zone’s® insights.
Human Resources Director – Stronger together: How to Optimise People Management
In Human Resources Director's Specialization Blog, Karla Raines explains how managers can leverage their mission statements to influence and organization's direction. Read more in "Stronger Together: How to Optimize People Management"Excerpt What difference do we make...
Authority Magazine – “How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies”
In Authority Magazine, Karla Raines describes her journey of becoming a Master Strategist. What does a Master Strategist look for during a client engagement? How does a Master Strategist embrace uncertainty? Read more in "On How Businesses Pivot and Stay Relevant in...
CEO World – “Three Steps to Differentiation Success”
In CEO World Magazine, Karla Raines welcomes CEOs to a new era for differentiation strategy. A company’s roadmap to success begins with a clarity of customer, proceeds to a steely-eyed review of new competitors, and ends with a renewed commitment to delivering on your...
Differentiated – The Book
Say hello to your new go-to source. Differentiated was written for strategically minded individuals—executives, board members, consultants, and senior staff—who are committed to accelerating success for purpose-driven organizations.
Strategy Studio Online Community
Strategy Studio is your space for creativity, exploration, collaboration, and application of Differentiation Zone’s exclusive content and tools. Launching in May 2021. We hope you’ll join us!
Strategy Innovator
Karla keeps an eye on the Next Normal™ Shapers and Drivers, trends with the power to influence or propel your customer’s choices. Her ability to see beyond the obvious is critical as we navigate to what’s next. Welcome to the state-of-the-art in strategy.
Where creativity meets strategy™
