Differentiated is inspirational. Take the time right now and read this book. It contains so much original thinking. It challenges you to consider who you are serving and whether you truly understand what matters most to them.

James Holmes

Executive Director, Cherokee Ranch & Castle Foundation

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STRATEGY. REIMAGINED. 

Welcome, purpose-driven strategists!

We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.

Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.

STRATEGY. REIMAGINED.

Welcome purpose-driven strategists!

We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.

Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.

We spent 10,000 hours so you won’t have to.

See which publishers, podcasts, and news sites are picking up on Differentiation Zone’s® insights.

TD Magazine – Book Capsules, June 2021 ft. Differentiated

TD Magazine – Book Capsules, June 2021 ft. Differentiated

TD Magazine recently featured Differentiated in their June Book Capsules series. You can read the original review on "Book Capsules, June 2021."ReviewThis time of disruption presents a great opportunity to rethink and refine your business strategy. In this book,...

Differentiated – The Book

Say hello to your new go-to source. Differentiated was written for strategically minded individuals—executives, board members, consultants, and senior staff—who are committed to accelerating success for purpose-driven organizations.

Strategy Studio Online Community

Strategy Studio is your space for creativity, exploration, collaboration, and application of Differentiation Zone’s exclusive content and tools. Launching in May 2021. We hope you’ll join us! 

Karla Raines sitting in chair in artistic living room

Strategy Innovator

Karla keeps an eye on the Next Normal™ Shapers and Drivers, trends with the power to influence or propel your customer’s choices. Her ability to see beyond the obvious is critical as we navigate to what’s next. Welcome to the state-of-the-art in strategy.

Differentiation Zone

Where creativity meets strategy™

Differentiation Zone

Where creativity meets strategy™