STRATEGY. REIMAGINED. 

Welcome, purpose-driven strategists!

We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.

Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.

<< Created by Karla Raines, Strategy Innovator

STRATEGY. REIMAGINED.

Welcome purpose-driven strategists!

We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.

Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.

Woman and child playing at the bubble exhibition at the Children's Museum of Denver
Differentiation Zone

Where creativity meets strategy™

Differentiation Zone

Where creativity meets strategy™

Now more than ever, we must create a relevant future for our organizations. Karla shows you how to have an artist’s eye and apply a master strategist’s tools to succeed at discovering your zone.

Rebecca Chopp

Chancellor Emerita, University of Denver

Do you know what matters most to your customers? 

 

You can’t afford not to.

Meet Differentiation Zone®. I’ve hand-crafted and fine-tuned this approach for more than a decade. Differentiation Zone was created for purpose-driven organizations committed to expanding mission impact and market share in dynamically competitive industries like yours. 

Everything I’ve mastered is crystallized into two major breakthroughs. Six Guiding Principles distill the first. An iterative Four-Step Process distills the second lesson.

Looking for a new way forward? Enjoy my book, interact with your community, and engage my consulting services—all curated with an artist’s touch. Your Studio awaits.

True differentiation in the marketplace is based in originality. Together, we will discover your organization’s unique Differentiation Zone.

Differentiated – The Book

Say hello to your new go-to source. Differentiated was written for strategically minded individuals—executives, board members, consultants, and senior staff—who are committed to accelerating success for purpose-driven organizations.

Differentiated – The Official Book

Say hello to your new go-to source. Differentiated was written for strategically minded individuals—executives, board members, consultants, and senior staff—who are committed to accelerating success for purpose-driven organizations.

Strategy Studio Online Community

Strategy Studio is your space for creativity, exploration, collaboration, and application of Differentiation Zone’s exclusive content and tools. Launching in 2021. We hope you’ll join us! 

Strategy Studio Online Community

Strategy Studio is your space for creativity, exploration, collaboration, and application of Differentiation Zone’s exclusive content and tools. Launching in 2021. We hope you’ll join us!

Karla Raines sitting in chair in artistic living room

Custom Consulting

Welcome to state-of-the-art strategy. Differentiation Zone is designed for purpose-driven organizations navigating the customer zeitgeist. Each of us lives in this customer-driven era, accelerated by the pandemic’s power. Technology fueled the change, and we aren’t going back.

Karla Raines sitting in chair in artistic living room

Custom Consulting

Welcome to state-of-the-art strategy. Differentiation Zone is designed for purpose-driven organizations navigating the customer zeitgeist. Each of us lives in this customer-driven era, accelerated by the pandemic’s power. Technology fueled the change, and we aren’t going back.

We spent 10,000 hours so you won’t have to.

|

Differentiation Zone helps you identify the unique attributes your organization possesses. Understanding them from the customer’s view and the marketplace is vital to articulating what sets your organization apart and what makes it exceptional.

— Karla Raines

Creator of Differentiation Zone®

Differentiation Zone logo submark, large

 

  • Discover your Studio
  • Call your strategy mentor
  • Meet your community
  • Stay up to date on launch events for Differentiated

Differentiation is Essential

I hope I’ve inspired you to push beyond what you think is possible. To claim the rightful place for your customer at the center of your strategy and the heart of your strategic plan.