Differentiated is inspirational. Take the time right now and read this book. It contains so much original thinking. It challenges you to consider who you are serving and whether you truly understand what matters most to them.
ORDER YOUR COPY OF DIFFERENTIATED
STRATEGY. REIMAGINED.
Welcome, purpose-driven strategists!
We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.
Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.
STRATEGY. REIMAGINED.
Welcome purpose-driven strategists!
We have what you need—the breakthrough approach attuned to these extraordinary times. COVID-19 shines a bright light on a new reality that strategists cannot ignore. Differentiation in the marketplace has never been more important, and here’s why.
Your customer defines your competitive set, including an array of players unknown to you. Let that sink in a minute. Your customers hold unprecedented power to choose when, where, and how to engage with your purpose-driven organization twenty-four hours a day, seven days a week. In times of heightened equity awareness, you cannot ignore the expectations of those you haven’t served well or at all.
We spent 10,000 hours so you won’t have to.
See which publishers, podcasts, and news sites are picking up on Differentiation Zone’s® insights.
CEO Blog Nation: “Secrets from a Facilitator: Planning an Effective Strategy Process”
On CEO Blog Nation, Karla Raines illuminates three tips for leading a successful strategy retreat. These tips involve clear communication and understanding the limitations of your event schedule and facilitator. Read more in "Secrets from a Facilitator: Planning an...
Young Upstarts – “Purposeful Strategy: Four Insights To Drive Your Company’s Future”
On Young Upstarts, Karla Raines provides four insights into how organizations achieve strategic success. Between new customer zeitgeists and the ripple effects of COVID-19, purpose-driven leaders have their hands full stepping boldly into the Next Normal™. Read more...
Recruiting Daily: Delivering a Differentiated Advantage
Turning the Sweet Spot Inside Out
As a strategist, my job is to master the most effective tools. Strategy isn’t a race for efficiency; instead, it requires a focus on effectiveness and “doing things right.” After using various tools, I landed on The Strategic Sweet Spot in Harvard Business Review’s Can You Say What Your Strategy Is? by David Collis and Michael G. Rukstad.
Differentiated – The Book
Say hello to your new go-to source. Differentiated was written for strategically minded individuals—executives, board members, consultants, and senior staff—who are committed to accelerating success for purpose-driven organizations.
Strategy Studio Online Community
Strategy Studio is your space for creativity, exploration, collaboration, and application of Differentiation Zone’s exclusive content and tools. We hope you’ll join us!
Strategy Innovator
Karla keeps an eye on the Next Normal™ Shapers and Drivers, trends with the power to influence or propel your customer’s choices. Her ability to see beyond the obvious is critical as we navigate to what’s next. Welcome to the state-of-the-art in strategy.
Where creativity meets strategy®️
